From April 14 to 15, 2025, channel partners from across the Middle East and Africa (MEA) region were invited to Fuzhou, China, for an exclusive experience at Ruijie Networks headquarters. The “MEA Channel Partner HQ Tour & Partner Success Experience Day” was a celebration of collaboration, recognition, and future-focused dialogue, reflecting Ruijie’s continued commitment to empowering partner success across international markets...

This specially curated programme brought together regional partners and Ruijie leaders to strengthen strategic ties, experience the company’s innovation in action, and align on the shared mission to create smarter, more connected digital futures.

Leadership Vision and Technology Unveiled

Lin Chao, CEO Assistant, General Manager of International Operations Department of Commercial, Legal, and Compliance giving a welcome speech. Jeremy Lin, General Manager of MEA Region, Ruijie EBG delivery a keynote speech.

The event began with a warm welcome from Ruijie’s leadership team, followed by a company update highlighting global milestones and regional expansion plans. 

Introducing the Ruijie latest product portfolio.

Partners gained in-depth insights into the company’s customer-centric development approach and were introduced to the latest updates in Ruijie’s product portfolio, from the cutting-edge Simplified Optical Ethernet (SOE) solution to the newly launched Wi-Fi 7 offerings tailored for enterprise and campus networks.

A Journey into the Heart of Innovation

Partners visiting Ruijie Smart Factory.

As part of the agenda, partners took part in a guided tour of Ruijie’s headquarters, including its Experience Centre, R&D hub, and the renowned Ruijie Smart Factory, an integrated model of innovation, automation, and green production.

“Witnessing Ruijie’s technology in action and interacting directly with their leadership was a remarkable experience,” shared one partner. “This visit has strengthened our confidence in the partnership and opened new doors for collaboration.”

Sharing Success and Strengthening Partnerships

A key moment of the event was the Partner Success Experience Day, where Ruijie and its partners exchanged market insights, shared business wins, and discussed upcoming initiatives in the MEA region. Ruijie’s channel team also introduced new updates to its channel partner programme, designed to enable long-term growth and provide stronger support for partner-led projects.

Ruijie MEA Distributor receiving award.

In appreciation of the partners’ achievements, Ruijie held a recognition session to honour top-performing MEA partners who have contributed significantly to regional market growth.

Interactive Engagements & Cultural Connections

Throughout the event, partners also shared their experiences on social media. These light-hearted sharings not only highlighted their unique perspectives but also helped brighten up Ruijie’s community.

Channel partners sharing their experiences on social media.

A Foundation for the Future

Ruijie Networks continues to prioritise the MEA region as a key growth market. The event reinforced the company’s commitment to building a channel ecosystem rooted in trust, innovation, and shared success.

As the journey continues, Ruijie looks forward to co-creating future-ready solutions and expanding global reach, hand in hand with our partners.